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» Estimation of customer response to changes in prices
Given a complex structure of prices, and with the help of behavior models for different products, we may calculate the impact that different price modifications will have on overall revenues. We then estimate consumer response rates given the price variations and formulate a strategy to optimize revenue (or profit if desired), implementing different marketing actions for different customer segments depending on their probable reaction.

 


Solutions / The solutions implemented by Bayes Forecast help companies to understand the past, control the present and forecast the most probable outcomes of actions in order to make the best decisions.